REDBALL MONTRÉAL

RedBall Project comes to Montreal at last, after visiting 11 countries and 18 cities since 2001 such as Paris, London, Chicago, Toronto and Sydney. RedBall, by Kurt Perschke (New York), is the world’s longest-running street art work.1 RedBall Montréal will invade 7 different locations over 7 days exploring with insight and wit the unique qualities of Montreal’s architecture and urban space. Through its monumental yet playful presence, RedBall reinvents familiar spaces and sheds light in places that, owing to habit, the citygoer no longer perceives. This artistic experiment activates collective imagination through sensory and visual experimentation. Using the architectural, historical and cultural particularities of the city as an opportunity, RedBall Montréal moves through iconic, unlikely, busy and historic locations in Montreal to create a once-in-a-lifetime performance.“Through the RedBall Project I utilize my opportunity as an artist to be a catalyst for new encounters within the everyday. Through the magnetic, playful, and charismatic nature of the RedBall the work is able to access the imagination embedded in all of us. On the surface, the experience seems to be about the ball itself as an object, but the true power of the project is what it can create for those who experience it. [...] That invitation to engage, to collectively imagine, is the true essence of the RedBallProject. The larger arc of the project is how each city responds to that invitation and, over time, what the developing story reveals about our individual and cultural imagination.” – Kurt Perschke