Agora Maximus by LAAB Collective in collaboration with Signature Design communication

Agora Maximus by LAAB Collective in collaboration with Signature Design Communication, on St-Denis street, 2022

Production type
  • Urban design and activities
Installation date
August 1st, 2022
Immersive and intriguing, the installation combines two symbols of Roman culture: the Agora, a place for civic meetings, and the Circus Maximus, a linear amphitheater for live entertainment.

In this way, the concept pays homage to festivals, circuses, and experimental arts by transforming the urban space into a linear stage, with striking pixelated pop-up seating arrangements placed at intervals along the street.

Agora Maximus has been published in over 50 media outlets in 60 countries, and the project has also been recognized locally, winning two awards: the Prix Platine at the Grands prix du design au Québec for design excellence, and 3 Gold certifications at the 16th edition of INT.design magazine's Grands Prix du Design.

 

Credits

Creation
LAAB Collective en collaboration avec Signature Design communication

Partners
SDC Quartier latin
Quartier des Spectacles Partnership

Thanks to
Ville de Montréal
Arrondissement de Ville-Marie
Gouvernement du Québec

 

Biography

LAAB COLLECTIVE

Founded in 2020 by architect and creative thinker Michel Lauzon, LAAB collective provides a novel approach to architecture, interior and urban design – by focusing on STRATEGIC DESIGN to create enduring value and collective resonance. The common thread in all LAAB endeavors is a client impetus to innovate: as such, our team typically tackles challenges whose resolution requires applied creativity and out-of-the box thinking.

Its creative task-force empowers audacious owners, developers, brands, tenants and any organization that manage, develop and deliver built environments of all types and scales – and who seek to have greater resonance with their constituents and their communities.

More information: laabarchitecture.com 

Culturally vibrant

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